Merit Expands Skincare Portfolio with Great Skin Priming Moisturizer

Minimalist beauty brand Merit has expanded its skincare range with Great Skin Priming Moisturizer. It is said to contain a proprietary, first-to-market complex that contains components derived from food waste.

Made from a blend of peptides, spermidine and polysaccharides, Great Skin Complex was developed for its immediate and long term hydration and barrier benefits. It is derived from food waste; all elements sourced from a byproduct of arctic microalgae that is sustainably grown in Icelandic reactors for the food industry, according Merit.

Great Skin Priming Moisturizer instantly blurs and preps skin while helping to provide time-release hydration for perfected skin all day, according to Merit.

Past Skin Care Success

This is the brand’s second skincare launch, following the rollout of Great Skin Instant Glow Serum two years ago. The company says it has sold one unit of Instant Glow Serum every two minutes since launch. 

“The introduction of Great Skin Instant Glow Serum was a defining moment for Merit – it demonstrated that our mission to simplify daily routines was just as relevant in the oversaturated skincare space,” said Philippe Pinatel, CEO of Merit. “Our cross-category appeal is indicative of the fundamental insight at the heart of the brand: beauty consumers are overwhelmed and are looking for effective products they can use for years to come. Great Skin Priming Moisturizer’s multitasking benefits and efficacious formula is a direct response to that insight, which will continue to be our north star as we expand our makeup and skincare offerings well into the future.”